Wienerschnitzel came to us wanting a POP refresh that would be distributed nationwide. They wanted quality messaging that aimed to shift consumers’ negative perception of hot dogs. Apparently, people feel ashamed of liking hot dogs. We figured, why not go straight to the source to find out what makes hot dogs so great? We let the dogs talk for themselves. Here were some of their hot takes…
Agency: Innocean USA
Creative Director: Courtney Betley & Jamin Duncan
Copywriter: Robert Abosolo