Hyundai has an annual scholarship they give out to Women in STEM. They wanted to target Gen Z so we went outside the normal rigid guidelines to create key art that would speak to the target. There were 30,000 young women that applied, which clients considered an overwhelming success.
GCD: Lori Martin
CD: Ryan Simpson
Sr. CW: Tiana Goston
Sr. AD: Kathryn Izquierdo-Gallegos