Designed visuals to communicate the association of Snapple with a good memory. Market research indicated that the target knew of Snapple but had completely forgotten about it. The concept reminds the product's heartland and new market that Snapple is here and is associated with all your good memories. The campaign was pitched to the client.
Client: Snapple
Organizations: American Advertising Federation (AAF), National Student Advertising Competition (NSAC)
CAMPAIGN APPLICATIONS
Digital:
Electronic billboard and Facebook cover
Print:
Magazine, billboard and bus shelter ad