There’s a new it girl on the block, her name is AI. Heard of her? Of course you have! AI is deeply altering the digital ecosystems so much of society is operating on. In a process of collaboration between purpose-driven creatives, Reface The Future was birthed. Chatting about data sets and representation in media opened up discourse about how all the “isms” are digitally magnifying at an exponential rate. In an effort to combat that, we partnered with pocstock, 16 photographers, and 22 global agencies. BIPOC communities and creators were centered in an effort to capture over 100k new images to help retrain and reinform AI with an aim to create long-term systemic change in media representation.
GCD: Lori Martin
CD: David Mesfin
CW: Tiana Goston
AD: Kathryn Izquierdo-Gallegos
Designer: Damian Dinh / Kristen Perry
Recognition:
AMERICAN ADVERTISING FEDERATION AWARDS (Orange County)
⭐️Gold Award ⭐️
Corporate Social Responsibility – Online / Interactive Campaign
Entrant: INNOCEAN USA | Client: Pocstock
⭐️Bronze Award⭐️
Elements of Advertising – Still Photography Campaign
Entrant: INNOCEAN USA | Client: Pocstock
⭐️WEBBY⭐️
People's Voice Winner
AI-Belonging & Inclusion
Entrant: INNOCEAN USA | Client: Pocstock
Ai Guide:
The Guidebook-Refacing The Future