Since we are in peak empire collapse, budgets are getting slashed across the board. The team was tasked to create a social activation on a dime. Five hundred Leg & Thigh Day deals were given out on towel coupons at local gyms. We partnered with influencers to also get the word out about the towels with a twist. The promo was launched on social as well as in local gyms. People were so excited, the deal ran out in less than a few hours.
ECD: Bob Rayburn
GCD: Joe Reynoso
Sr. AD: Kathryn Izquierdo-Gallegos
Sr. CW: Cooper Olson
Jr. AD: Sydney Christensen
Jr. CW: Cameron Christensen