This quarter focused on 3 new salads with unique flavor cues: Mexican Caesar, Street Corn, and Bacon Ranch. We asked the people to consider a reality where salads weren’t so sad, but flavorful, filling, and unique. Imagine was born.
Agency: INNOCEAN USA
CGD: Bob Rayburn
GCD: Joe Reynoso
Sr. AD: Kathryn Izquierdo-Gallegos
Sr. CW: Jagger Moore