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Burrito Self-Care (National Burrito Day BOGO Social Activation)

El Pollo Loco had a BOGO burrito special giveaway as part of National Burrito Day, but they wanted to add a twist. While they took on the production, we came up with a little burrito self-care and allowed people to enter to win tortilla face masks on social. People went wild blowing up the comments on IG, tagging their friends to win. It was the most successful National Burrito Day El Pollo Loco had ever had. SCORE! 💪🌯

ECD: Bob Rayburn

GCD: Joe Reynoso

Sr. AD: Kathryn Izquierdo-Gallegos

Jr. AD: Sydney Christensen

CW: Cooper Olson

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