I helped concept and execute (with many pods of creatives) as part of a massive effort to support the largest campaign in Hyundai’s history #questioneverything. The campaign had many arms. It was diverse in its casting as well as in its targeting. By the end of the campaign our brains were so tired of questioning everything that we decided to accept everything just as it was lol.
Agency: Innocean USA
CDs: Lori Martin & Jamin Duncan
Art: Kathryn Izquierdo-Gallegos
Copy: Ryan Simpson