Sometimes in life we get lucky. Someone had a baby, which meant I was able to have a job during quarantine (Thanks Jackie!). I was brought in (virtually) to support the social team on Hyundai. They were looking to elevate their pop culture content. There’s nothing I love more than taking something and making it better. All executions were adapted to Instagram, Facebook and Twitter.
Agency: Innocean USA
Creative Direction: Lori Martin & Jamin Duncan
Copy: Robert Abosolo