Hyundai came to us wanting merch to giveaway on social so we developed a few lines we thought people would get excited about. The Red Line (with red products) was the chosen line by clients. The items were sent as gifts to N-Line influencers. They were featured in social media content that got people commenting like crazy! Everyone wanted to find out how to get their hands on some merch.
Agency: INNOCEAN USA
GCD: Lori Martin
CD: Ryan Simpson
Sr. AD: Kathryn Izquierdo-Gallegos