Hyundai wanted a fresh look for their all electric EV lineup so we gave them OOH that felt just as electric as the broadcast push. Bright colors and dynamic layouts were sure to stop people in their tracks. The people loved the new look and feel and while the designs were a temporary departure from rigid guides, clients jumped on it.
ECD: Gui Borchert
GCD: Tony Kalathara
CD: Jamin Duncan
AD/Designer: Kathryn Izquierdo-Gallegos
CW: Scott Shin & Hanna Koh