This was my first broadcast project on our new client, El Pollo Loco. The world of fast food is lightyears different from cars, which is what I mainly worked on before. As part of our clients’ push for a “refresh” to target Gen Z, we delivered Infinity and Chickenomics. It was important that these 2 spots had a more lifestyle approach compared to the previous quarter’s push. The food ended up looking beautiful and the clients were over the moon.
Agency: INNOCEAN USA
ECD: Bob Rayburn
CD: Joe Reynoso
Sr. AD: Kathryn Izquierdo-Gallegos
Sr. CW: Jagger Moore