Apple wanted to feature Apple TV app’s features. Our team created pre roll ads (:30s/:15s /:10s) to highlight the app’s value props. All In One features the app’s channels, movies, sports and streaming services. We did VARIOUS iterations of these, showcasing different shows. This was an interesting process because there was more brand collaboration than I’d ever experienced.
Agency: Media Arts Lab
Creative Direction: Kathleen Swanson & Pierce Thiot
Art: Kathryn Izquierdo-Gallegos & Yelena Sophia
Copy: Lamar Phillips
